Patagonia
We're in business to save our home planet
Headquarters
Ventura, CA
Founded
1973
Category
Fashion
Revenue Scale
$1B+
The Story
Patagonia grew from a small climbing gear company to a $1B+ outdoor brand without ever compromising on environmental activism. Their decision to donate the entire company to fight climate change was the ultimate proof that purpose and profit can coexist. They pioneered 'Don't Buy This Jacket' anti-consumerism campaigns while still growing revenue year after year.
Key Insight
Patagonia's unwavering commitment to environmental and social responsibility is evident through its B-Corp certification, transparent supply chain practices, and innovative ownership structure, ensuring its mission remains integral as it scales.
Share
Soulscale Index
91
Authenticity95
Commitment90
Community85
Purpose95
Change90