Basecamp
The calm company
Headquarters
Chicago, IL
Founded
1999
Category
Tech
Revenue Scale
$10M-$100M
The Story
Basecamp has stubbornly refused to play the Silicon Valley growth game. No venture capital, no hockey stick charts, no 'hustle culture.' They've built a profitable, calm software company that champions work-life balance and clear thinking — and inspired a movement in the process.
Key Insight
Proved that rejecting growth-at-all-costs is itself a form of innovation — and a profitable one.
Share
Soulscale Index
87
Authenticity96
Commitment85
Community82
Purpose92
Change78
