Basecamp
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Basecamp

The calm company

Headquarters

Chicago, IL

Founded

1999

Category

Tech

Revenue Scale

$10M-$100M

The Story

Basecamp has stubbornly refused to play the Silicon Valley growth game. No venture capital, no hockey stick charts, no 'hustle culture.' They've built a profitable, calm software company that champions work-life balance and clear thinking — and inspired a movement in the process.

Key Insight

Proved that rejecting growth-at-all-costs is itself a form of innovation — and a profitable one.

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Soulscale Index

87
Authenticity96
Commitment85
Community82
Purpose92
Change78