Sweetgreen
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Sweetgreen

Connecting people to real food

Headquarters

Los Angeles, CA

Founded

2007

Category

Food & Beverage

Revenue Scale

$100M-$1B

The Story

Sweetgreen set out to make fast food that was genuinely good — for you, and for the planet. They built direct relationships with farmers, published supply chain data, and turned salad into a cultural statement. Now a public company with 200+ locations, they've held the line on ingredient quality in a way their category never had before.

Key Insight

Proved that fast food can have a food philosophy — and that customers will pay for it.

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Soulscale Index

84
Authenticity85
Commitment80
Community82
Purpose91
Change84