Innocent Drinks
Tastes good, does good
Headquarters
London, UK
Founded
1999
Category
Food & Beverage
Revenue Scale
$100M-$1B
The Story
Innocent built the world's most beloved smoothie brand on handwritten labels, genuine humor, and real fruit. Even after Coca-Cola acquired a majority stake, their brand voice and ethical commitments remained remarkably intact — a rare case of big ownership not smothering small soul.
Key Insight
Survived a Coca-Cola acquisition with their personality intact — one of the rarest feats in brand history.
Share
Soulscale Index
82
Authenticity83
Commitment80
Community88
Purpose85
Change75