Lush
Fresh handmade cosmetics
Headquarters
Poole, UK
Founded
1995
Category
Beauty
Revenue Scale
$1B+
The Story
Lush has handmade fresh cosmetics since 1995, refusing to use preservatives even as they scaled to 900+ stores globally. They've campaigned against animal testing, packaging waste, and surveillance capitalism — and never needed a PR crisis to motivate them. Their ethics have always been the product.
Key Insight
900+ stores globally, still handmade, still refusing preservatives — craft at scale in its most literal form.
Share
Soulscale Index
89
Authenticity92
Commitment90
Community88
Purpose95
Change80