Kinfolk
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Kinfolk

A slow approach to living

Headquarters

Copenhagen, Denmark

Founded

2011

Category

Media

Revenue Scale

$1M-$10M

The Story

Kinfolk created a print magazine in an era when print was supposed to be dead. They defined an entire aesthetic movement — slow living, honest food, considered spaces — that still shapes how brands communicate. They scaled into books, events, and furniture without ever losing their considered, unhurried voice.

Key Insight

Launched a print magazine when everyone said print was dead — and defined a global aesthetic in the process.

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Soulscale Index

86
Authenticity91
Commitment96
Community83
Purpose82
Change78