BrewDog
Born to make craft beer
Headquarters
Ellon, Scotland
Founded
2007
Category
Food & Beverage
Revenue Scale
$100M-$1B
The Story
BrewDog crowdfunded their growth through Equity for Punks, turning 150,000 small investors into brand evangelists. They took craft beer from micro-brewery obscurity to a global network of bars and a multi-billion valuation — and they still launch beers specifically designed to challenge the industry.
Key Insight
Turned their investors into a community and their community into a marketing army — and it scaled beautifully.
Share
Soulscale Index
83
Authenticity78
Commitment85
Community90
Purpose76
Change88