Ganni
Scandi cool, responsibly made
Headquarters
Copenhagen, Denmark
Founded
2000
Category
Fashion
Revenue Scale
$100M-$1B
The Story
Ganni became one of the most referenced contemporary fashion brands in the world by staying distinctly Danish and relentlessly honest about their sustainability journey — including their failures. Their 'Fabrics of the Future' program and responsibility targets are public, measurable, and uncomfortable in the best way.
Key Insight
Publicly admits when they fall short of their targets — radical honesty as the foundation of brand trust.
Share
Soulscale Index
84
Authenticity85
Commitment83
Community84
Purpose86
Change83