Dr. Bronner's
All-One!
Headquarters
Vista, CA
Founded
1948
Category
Beauty
Revenue Scale
$100M-$1B
The Story
Dr. Bronner's has made the same all-purpose liquid castile soap since 1948 — with 3,000 words of philosophy on every label. They've scaled to $170M+ in revenue while remaining family-owned, paying a maximum 5:1 CEO-to-worker pay ratio, sourcing fair-trade ingredients globally, and campaigning loudly for causes most brands would never touch.
Key Insight
Same product since 1948, same philosophy on every label, same family values at $170M revenue — unchanged by success.
Share
Soulscale Index
88
Authenticity99
Commitment88
Community86
Purpose98
Change70