Nudie Jeans
100% organic denim.
Headquarters
Gothenburg, Sweden
Founded
2001
Category
Fashion
Revenue Scale
$10M-$100M
The Story
Nudie Jeans has operated on 100% organic cotton since 2012 and pioneered free repairs for life. Its Swedish factories and repair shops keep the brand accountable to the values it built its reputation on.
Key Insight
Offering free lifetime repairs is a values statement that costs real money — and that's why it works.
Share
Soulscale Index
86
Authenticity90
Commitment89
Community83
Purpose92
Change76