Birkenstock
The original comfort shoe.
Headquarters
Linz am Rhein, Germany
Founded
1774
Category
Fashion
Revenue Scale
$1B+
The Story
Birkenstock resisted the fashion industry's pressure to become fashionable for decades — and then became a global fashion icon precisely because of that resistance. It IPO'd at $9B while staying true to its orthopedic origins.
Key Insight
Stubbornness about function eventually becomes a cultural statement that fashion cannot manufacture.
Share
Soulscale Index
84
Authenticity93
Commitment92
Community80
Purpose82
Change75