Kettle Brand
Ridiculously delicious chips.
Headquarters
Salem, Oregon, USA
Founded
1978
Category
Food & Beverage
Revenue Scale
$100M-$1B
The Story
Kettle Brand pioneered kettle-cooked chips with natural ingredients when the category was dominated by artificial flavors. It maintained artisanal process standards even after scaling to national distribution.
Key Insight
Process authenticity — how you make something — is as powerful a brand story as ingredient sourcing.
Share
Soulscale Index
79
Authenticity81
Commitment85
Community74
Purpose79
Change76