Big Green Egg
The ultimate cooking experience.
Headquarters
Atlanta, Georgia, USA
Founded
1974
Category
Home
Revenue Scale
$100M-$1B
The Story
Big Green Egg makes ceramic kamado grills that outlast their owners. It has built a cult following — EGGheads — without advertising, relying entirely on product quality and community events.
Key Insight
A product good enough to generate its own community of evangelists is the most efficient marketing ever devised.
Share
Soulscale Index
84
Authenticity88
Commitment92
Community90
Purpose76
Change73