Athletic Brewing
Beer for the active life.
Headquarters
Milford, Connecticut, USA
Founded
2017
Category
Food & Beverage
Revenue Scale
$100M-$1B
The Story
Athletic Brewing cracked a category most considered impossible — premium non-alcoholic craft beer — by applying the same craft standards as alcoholic brewing. It became the fastest growing beer brand in the US.
Key Insight
Refusing to compromise on craft standards in a category where no one expected craft is the ultimate product statement.
Share
Soulscale Index
88
Authenticity88
Commitment89
Community85
Purpose84
Change93