Le Labo
The anti-perfume perfume brand.
Headquarters
New York, USA
Founded
2006
Category
Beauty
Revenue Scale
$100M-$1B
The Story
Le Labo mixes perfume in-store at the time of purchase and labels every bottle with the city and date it was made. This handcraft-at-scale model has been preserved through the Estée Lauder acquisition.
Key Insight
Building a ritual into purchase — in-store mixing, date-stamped bottles — creates meaning that no amount of packaging can manufacture.
Share
Soulscale Index
85
Authenticity91
Commitment93
Community79
Purpose80
Change82