Kiehl's
Since 1851.
Headquarters
New York, USA
Founded
1851
Category
Beauty
Revenue Scale
$1B+
The Story
Kiehl's started as a New York pharmacy and scaled to global L'Oréal ownership while preserving its no-nonsense ingredient transparency and neighborhood apothecary aesthetic.
Key Insight
Apothecary heritage provides a credibility framework that modern beauty brands have to construct from scratch.
Share
Soulscale Index
80
Authenticity83
Commitment85
Community78
Purpose79
Change74