Yerba Madre
Regenerative energy, rooted in purpose
Headquarters
Sebastopol, CA
Founded
1996
Category
Food & Beverage
Revenue Scale
$100M-$1B
The Story
Originally founded as Guayakí Yerba Mate in 1996, the brand rebranded to Yerba Madre in 2025 to deepen its regenerative mission and honor indigenous partnerships. The world's first yerba mate to achieve Regenerative Organic Certified™ Gold® status, Yerba Madre pioneered the Market Driven Regeneration™ model — using commerce to restore rainforest ecosystems and support indigenous communities in South America. A certified B Corp and registered Social Purpose Corporation, they've stayed relentlessly true to their founding mission even as they scaled nationally.
Key Insight
Proved that commerce can be a vehicle for regeneration — not just sustainability — by tying every sale directly to rainforest restoration and indigenous livelihoods.
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