Glossier
Skin care and makeup that celebrates your natural beauty
Headquarters
New York, USA
Founded
2014
Category
Beauty
Revenue Scale
$100M-$1B
The Story
Glossier transformed the beauty industry by prioritizing honest conversation about makeup and skincare. Founded by Emily Weiss, the brand grew from a blog into a beloved beauty company that listens to its customers and co-creates products with them. Their direct-to-consumer model and commitment to sustainable practices show they're scaling without losing their soul.
Key Insight
Built a loyal community by creating products around real customer feedback and maintaining transparency about ingredients and formulation
Share
Soulscale Index
82
Authenticity85
Commitment82
Community88
Purpose80
Change78