Warby Parker
Designer eyewear at a revolutionary price, plus a mission
Headquarters
New York, New York, USA
Founded
2010
Category
Tech
Revenue Scale
$100M-$1B
The Story
Warby Parker disrupted the eyewear industry by selling direct-to-consumer at fair prices while maintaining their buy-one-give-one social mission. Their Home Try-On program and transparent pricing show how innovation and purpose can work together.
Key Insight
Democratized designer eyewear while maintaining the buy-one-give-one model. Smart scaling that keeps purpose alive.
Share
Soulscale Index
86
Authenticity87
Commitment86
Community83
Purpose89
Change88