TOMS
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TOMS

Wear Good. Do Good.

Headquarters

Santa Monica, California, USA

Founded

2006

Category

Fashion

Revenue Scale

$1B+

The Story

TOMS revolutionized business by introducing the one-for-one model: for every shoe sold, one is given to a child in need. While the model has evolved, TOMS' core mission to improve lives through business remains genuine, having distributed millions of shoes globally.

Key Insight

Pioneered the one-for-one model, inspiring countless brands. Proved social impact could be a core business model.

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Soulscale Index

82
Authenticity84
Commitment78
Community82
Purpose90
Change76