Vital Farms
Pasture-raised eggs and butter from ethically treated animals
Headquarters
Austin, Texas, USA
Founded
2007
Category
Food & Beverage
Revenue Scale
$100M-$1B
The Story
Vital Farms brought pasture-raised animal products to mainstream supermarkets without compromising on animal welfare. By focusing on farmer partnerships and transparency about how animals are raised, they've shown that ethical agriculture can scale profitably.
Key Insight
Scaled pasture-raised animal agriculture while maintaining ethical standards. Proof that higher standards can reach mainstream.
Share
Soulscale Index
85
Authenticity89
Commitment88
Community83
Purpose87
Change79