Diptyque
A Maison of artists, built on curiosity and craft
Headquarters
Paris, France
Founded
1961
Category
Beauty
Revenue Scale
$100M-$1B
The Story
Founded in 1961 on 34 Boulevard Saint-Germain by three artist friends — a painter, an interior designer, and a theatre set designer — Diptyque began as a curiosity shop selling fabrics and objects before evolving into one of the world's most revered fragrance houses. Now owned by Manzanita Capital, the brand has scaled to global retail while maintaining its founding commitment to artistry, uncommon ingredients, and singular aesthetic. Their 2025 Impact Report reflects genuine investment in responsible sourcing, ingredient traceability, and reducing environmental footprint — rare transparency in luxury beauty.
Key Insight
Founded by three artists with no business plan — only curiosity. Sixty years later, that restless creative energy is still the product.
Share
Soulscale Index